Tricia Clarke is an entrepreneur, multi-award-winning marketer and brand builder, revenue-producing innovator, and author. She has spent over two decades launching and leading businesses at the intersection of marketing, tech, media, and entertainment. Known for being a boundary-pusher with a uniquely attuned business and creative mind, Tricia has redefined the marketing industry through code (tech), culture, and innovation, bringing brands deeper into the worlds of their consumers by identifying what’s now, what’s next, and what hasn’t been done before.
Her work has been honored by SXSW Innovation, Cannes Lions, Webby Awards, One Show, Clio Awards, NY Festivals, AICP Awards, Communication Arts, Shorty Awards, and the D&AD Awards. As an entrepreneur, Tricia has two exits under her belt and continues to build on her stellar reputation for uncovering business opportunities, developing IP, securing tech patents, and pioneering new concepts to drive growth, transformation and impressive ROI. She’s been profiled in The New York Times, Fast Company, Forbes, Ad Age, Adweek, Crain’s, and USA Today.
Photo by Madworksphoto
Tricia is the founder of SHIFT, an innovation, marketing and venture development studio that builds IP, brands, narratives, and products, and advises blue chip companies, entertainment brands, and startups on branding, future-proofing, business transformation, and The New American Mainstream (NAM - minority-majority population that is driving the economy and steering culture).
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Prior, Tricia was the CEO of Narrative, an award-winning creative and tech agency that she co-founded with hip hop mogul Russell Simmons, creating a new agency model uniting storytelling, code (tech) and culture to power a brand’s purpose and experience. The agency was acquired by hitmaker Hollywood producer Will Packer in 2017 (becoming WP Narrative) where she continues to advise the company.
Tricia was featured on both Ad Age and Crain’s New York “40 Under 40” lists and has been profiled in the New York Times, Fast Company, Elle, USA Today, Marie Claire, Forbes, and Fortune. Currently, she can be seen mentoring aspiring entrepreneurs on Discovery Channel's new TV business format series, “I Quit." (Link To Video). Tricia is frequently enlisted to share her expertise on marketing, tech, entertainment, media, culture, and innovation at national conferences. (View Full List)
ENTREPRENEUR
A multi-award-winning innovative marketer with an outstanding reputation for building brands and companies, Tricia has driven tens of millions in revenue through innovation, tech, marketing, business strategy, IP/product development, and team leadership. She has launched, transformed and marketed some of the world’s most iconic brands and startups including Under Armour, JCPenney, Samsung, Universal Standard, Showtime, and more (View Full List), resulting in a long list of “firsts,” technology patents, groundbreaking campaigns, buzzworthy content, and numerous industry awards (i.e. Cannes Lions, Clios, Webby’s).
Tricia is a marketing and cultural strategist and storyteller who develops ideas, content, immersive experiences, cultural currency, and products that help people experience brands in ways they never imagined. (Link to Work)
She has a results-charged track record of guiding premier companies and celebrities to differentiate their brand and optimize revenues through the development and execution of bleeding-edge concepts, strategic partnerships and new business ventures. Adweek featured her as one of 37 Women Disrupting the Status Quo and Championing Gender Diversity. She was also honored by Cynopsis Women in Digital among others. (Link to Accolades)
MARKETER
Tricia’s intuitive ability to identify the white space creates new opportunities to invent, build prototypes, deliver disruptive ideas, unique business models and strategic solutions. She built an innovation lab focused on leveraging emerging technology to develop culturally focused consumer-facing products, platforms, and transformative and monetizable IP and patents for her company and a variety of brands and partners. Tricia innovates from a foundation in creative technology, collaborating with developers, UX designers and creatives in a 4-stage process of ideation, validation, prototype, and deployment. Her experience includes VR, AR, A.I., IoT, wearables, product design, 360 video, gaming, NFTs, haptics, and beacons to name a few.
INNOVATOR
Penguin Random House published Tricia's debut book 'Double Down: Bet on Yourself and Succeed on Your Terms' that she co-authored with her twin sister. The actionable rule book for entrepreneurs and executives received glowing reviews. They appeared on CBS This Morning, GMA 3, The Talk, Rachael Ray Show, The Kelly Clarkson Show, Access Daily, The Breakfast Club, and Fast Company. Following the book release, the twins launched a digital mentorship program to help democratize success and entrepreneurship for POC. (Check out Double Down).
AUTHOR
Tricia is an angel investor in early-stage businesses led by women and diverse founders who are transforming industries across media, entertainment, sports, tech, consumer products, health and wellness.
INVESTOR
TRICIA'S DNA 7 C's
CODE
Leverage technology, emerging platforms, prototyping & data
CULTURE
Finger on the pulse of what’s now & next
CONNECTION
Authentically engage with the New American Mainstream (NAM, minority-majority audience) and Cultural Arbiters
CUTTING EDGE
Challenge the status quo by reimagining and redefining the norm
CONTENT
Create powerful human-focused brand narratives and immersive experiences; Reimagine content types and the way people experience it
CASH
Generate revenue, develop IP & unique business models
CREATIVE
Develop big ideas grounded in consumer insights and cultural intelligence - activated, executed and amplified with impeccable detail
"She's brilliant, in part because she grew up in hip-hop and is connected to urban popular culture in a profound way," the Def Jam label founder, Russell Simmons says of his Brooklyn-bred friend, who he tapped back in 2009 to help run his digital company, Global Grind.
"Whatever we put her on, she always offers something unique, and her use of tech in branding is really on the forefront," says Simmons. "Today's marketplace moves so fast. Making a brand stick with consumers has never been more difficult. But Tricia always finds a way.”
“The passion in which Clarke-Stone speaks of her work is beyond inspiring, and her feats nudge us to answer to our own calling. She has it all: limitless vision, bold audacity to pursue it, unapologetic confidence in her intellect and presence, and a bonus style sense that will ignite your inner fashionista.”
“Tricia Clarke-Stone: Putting Passion Ahead of Pedigree.”
“Narrative_ has cemented its name as a leader in this field (VR), and will hopefully be doing more work to flesh out the possibilities yet to be discovered. The fully immersive integrated shopping experience is primed both in price and experience for the tech-savvy millennial, which data indicates a strong preference for online shopping.”
"Tricia Clarke-Stone knows what you want before you do. As a co-founder and CEO with insatiable curiosity and a desire to improve on the status quo, she has been dubbed a visionary time and time again. Even back in her teenage years, the born innovator saw opportunities where others saw deficits, launching ventures like a clothing company with her sister."
“Resistance to Clarke-Stone’s charm is futile. Clarke-Stone easily draws me in by chatting about the things she loves: restaurants, cocktails, fabulous clothes, and her twin sister. But it would be a mistake to confuse her bubbly, easygoing demeanor for a lack of moxie. Soon enough it becomes clear that Clarke-Stone is a fiercely determined woman who. Will. Achieve. Her. Goals. Tricia Clarke-Stone creates brand narratives that penetrate pop culture.”
“Tricia Clarke-Stone Brings Cool To Data Analysis.”
“The woman who used VR to sell the Stephen Curry basketball shoe. Narrative is an ad and marketing company at the forefront of using technology to bring consumers deeper into the worlds of their favorite brands. The sign on Tricia Clarke-Stone's desk says it all: ‘Boss Lady.’”