Headed by the dynamic twin authors—Emmy award-winning producer turned TV Executive, Antoinette Clarke, and multi-award-winning marketer, entrepreneur, innovator, business and brand builder, Tricia Clarke —Double Down Productions (DDP) emerges with a vision to redefine content types and the way people experience them (revolutionizing audience engagement). DDP seamlessly blends compelling narratives, developed from the inside (of culture) out, with groundbreaking production techniques to craft scripted, unscripted, immersive, audio, and branded content tailored for the New American Mainstream.
A 360º media platform at the intersection of art and commerce dedicated to the inception, ideation, and execution of great ideas. Offering unfiltered advice and experiences from the architects of the greatest ideas of our era, it empowers the creative class through inspiring and educational content (audio and video), empowering connections (live events, workshops), and commerce (products and services). With a highly coveted fan base, Idea Generation is redefining success for tomorrow's creative entrepreneurs.
We're the accelerator for taking brands and transforming them into cultural icons.
We do this because we live, breathe, and speak culture and know how to use it to spark brand interest and business growth.
Being cultural is a competitive advantage for relevance, relationships, and revenue. Here’s how we help our clients compete:
SOUL: We uncover your signaling, core belief and role. Passion and belief attract passion and belief back, from culture and from people. We discover and foster what makes you unique, in your view of the world, to make the world believe in you.
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SQUAD: We discover and design for your Multiplier audience. Those who treat you like the best-kept secret they can't help but share. The ones who will kickstart the love that others will want in on.
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STRUCTURE: We engineer your Cultural Operating System. This is the interconnected blueprint that takes you from good product to unignorable phenomenon. We don’t leave cultural relevance up to chance, we make it a certainty by designing for your brand to flex to the right spots at the right time, seamlessly conducting a cultural high/crescendo.
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Residency is where leaders come to hone their cultural brand, taking it from vision to action, to drive business growth.
For creators, founders and entrepreneurs to build ideas and brands that the world believes in, but also ideas and brands that believe in doing good for the world.
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The first in a series of guides - Volume 1 is designed to help you uncover the incredible brand in your idea.
Through a set of questions, tips, and just us telling you what we think, you’ll build the foundation of a moving brand that will help you create a relevant presence, invite the world in, and get them to see what you see.
We’re a collective of people and minds who are behind some of your favorite brands. We’ve helped founders and creators build new breakthrough companies, and re-energize OGs. From fashion, to climate tech, to beauty, to podcasts, to food, to finance - we’ve stuck our noses in all of it.
We speak culture…no we live it, so we’re able to bring our lived perspectives to the boardroom, the studio, really any room where the ideas are flowing.
Our superpowers: helping turn something that’s good into gold.
We realized that only a subset of people at the top had access to our expertise, but that real change actually comes from the bottom, from the people who live it.
We wanted to open the gates and let the ideas flow from us to you, and from you to the world.