CURRY Brand LAunch

The Curry Brand is a purpose-led performance brand created by Stephen Curry powered by Under Armour that's committed to unlocking the amazing potential of all youth through the power of sport. Curry Brand is about more than products. It's about investing in communities and increasing access to youth sports. Talent is everywhere, opportunity is not. The Curry brand wants to change this.... #ChangeTheGameForGood. This is the brand launch film we created that ran across digital, streaming, social and broadcast cable.