#TakeAKNEE

Challenge: To counter the President's narrative that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

 

Solution: We took infamous and tragic police violence videos and re-imagined them with an athlete kneeling in place of the victim.

 

With no media support, the film garnered millions of views and was shared organically by a number of influential celebrities like, Jesse Williams, Niecy Nash, D.L. Hughley, Snoop Dogg, Jasmine Sanders, Tracee Ellis Ross, Tamia, and Regina Hall, and garnering millions of views and counting.

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Results: 1.2MM+ Views on social media, 200K+ Engagements on social media